How to Hard-Wire Your Site to Google

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Until Bing turns into David and slays Goliath, the only search…

Reverse SEO: Restoring Online Reputations

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Reverse SEO fits seamlessly within the context of your online reputation management (ORM) program.It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO shields you from the damaging commentary of others. Negative publicity online has become one of the most frustrating challenges for companies. It is typically anonymous. Names are often unattached to forum threads, blog posts, and even entire websites. Therefore,it is difficult to track and address the source of the complaint. Moreover, the growing popularity of social networking platforms has made it easier than ever for anyone with a mild grievance to give weight to their grudge. If you or your company have been the target of bad press online, it may be time to launch a reverse SEO campaign. In this article, we’ll clarify how negative publicity gains traction within the search engines, and how it can lead to a public relations nightmare. We’ll also provide a working blueprint for executing a reverse SEO campaign and controlling the damage.

The Google Duplicate Content Penalty: the Truth

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The truth of the Google duplicate content penalty is quite simply that there is none! If that confuses you, then you have been reading too many misinformed forums or blogs where people get stuck on some popular term that they have no idea what it means, and then profess to be experts. The only experts on the Google duplicate content penalty, and the only people who are qualified to define it, are Google, and in Google’s own words “There is no such thing as a duplicate content penalty”. This comes directly from Google’s Webmaster Central Blog. That should be the end of this article, at precisely 96 words excluding title as I define my word count. But it is not. Why? Because even though this blog is operated by Google, and even though much the same has been stated by Matt Cutts, Google’s main software engineer, and other Google experts, people still argue and complain about the Google ‘duplicate content penalty’.

Your Meta Descriptions Now Affect Your Google Rankings Again

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Meta descriptions (the text snippets of the webpage you see in…

Social Media Optimization- Shifting The Landscape of Search Engine Marketing

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By Julie Ann Ross Social media optimization (SMO) is an essential…

Can SEO Exist Beyond Google Personalization?

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By Kalena Jordan Speculation in the search industry is rife…

Google Caffeine And The New Ranking Factors

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By Titus Hoskins Google Caffeine is the name given to Google’s…

How To Control Your Listing Text in Google’s Search Results

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By John Metzler A Google Webmaster Help video from Matt Cutts…

Creating an HTML sitemap and a XML sitemap for your website

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Creating an HTML sitemap and a XML sitemap for your website could…

10-plus SEO Questions – Google Rules

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This morning I woke up to someone having submitted a pile of…

7 Social Media Tactics for Explosive Results in Your Business

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Tinu AbayomiPaul First, let’s define the term Explosive…

Cutting Rank: How an Improper Domain Name Redirect Can Forfeit Your Top Rankings

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By Tom Shivers Can my site rank better with a keyword-rich domain…