Reverse SEO: Restoring Online Reputations

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Reverse SEO fits seamlessly within the context of your online reputation management (ORM) program.It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO shields you from the damaging commentary of others. Negative publicity online has become one of the most frustrating challenges for companies. It is typically anonymous. Names are often unattached to forum threads, blog posts, and even entire websites. Therefore,it is difficult to track and address the source of the complaint. Moreover, the growing popularity of social networking platforms has made it easier than ever for anyone with a mild grievance to give weight to their grudge. If you or your company have been the target of bad press online, it may be time to launch a reverse SEO campaign. In this article, we’ll clarify how negative publicity gains traction within the search engines, and how it can lead to a public relations nightmare. We’ll also provide a working blueprint for executing a reverse SEO campaign and controlling the damage.