By: Chris Peterson
A registered domain name would give you an address in the virtual world. A web hosting service would give you a lot. It is time to build your house.
But there are many kinds of houses, with each type serving a particular need. In the same light, there are many kinds of websites, and each type would also serve a particular need. Our goal right now is to determine the kinds of websites you could create to best serve you affiliate marketing concerns.
As an affiliate, here are a number of website models you could decide to employ. Lets take a look at them.
A Review Center
You could create a free website, preferably using a blogging software like that offered by blogger.com or wordpress.com , which seeks to review the products that are released in the market. Here is the deal, though. Review the products you are promoting. Naturally, you would want your reviews to be favorable for the merchants offerings. So stress the beneficial points of the products so that your visitors may be encouraged to click on your affiliate link and be redirected to the merchants sales page.
An Affiliate Mall
An effective way of promoting your links is through an affiliate mall. You could make your website into an online catalogue of sorts. Display the products you are promoting, and attach your affiliate links. Provide a short but encouraging description for each product. Also include a small image of the product itself (as an affiliate, you are allowed to use the programs images for your promotional campaigns, so you will not be violating any copyrights by doing this).
This setup is quite empowering for your visitors. They are given the option to choose which among the products you are pre-selling would be most advantageous for them.
A Content Site
Content is king on the internet. People surf the World Wide Web in search for information. If you have the information they need, then youre in business. You could focus on unique and quality information for your website, and include your affiliate links by way of recommendation or direct announcement.
There are many kinds of content sites which you could decide to build:
- a news site which offers the latest information on the market you will be catering to;
- an information hub containing guides and general information about the same market;
- a download center for valuable products your freely offering (this is great for a viral marketing campaign, which we will discuss in subsequent lessons)
An Opt-In Page
You will not be able to win all of them. You will not even be able to win a majority of them. The best thing you could aim for is to gather the “yes” visitors, try your best to change the mind of the “no” visitors, and capture the contact information of the “maybe” visitors so that you could continue to convince them for a future sale. And this you could do with a mailing list.
By having them subscribe to your mailing list, you would be able to contact them at any time, with new offers, or perhaps with some valuable tidbits that would warm them up to purchase what the affiliate merchant is selling. All you need is an account with an excellent autoresponder service, which you could integrate in such a page so that it will capture prospective leads on auto-pilot.
You could employ this strategy on any of the website models we have mentioned above, or you could make a web page specifically designed to capture the aforementioned contact details.
Author Resource:-> Chris Peterson
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