Cyberdust, ruined, or busted? Web Site Traffic is the Engine Necessary to Make Money Online

By Daniel Stouffer

Web site traffic is the life blood of any web site and is critical to the success of any online business.

Without it you can’t make money online or generate leads. Targeted traffic is simply traffic from sources and locations that are relevant to your site. If you have looked into generating traffic, you have probably seen offers of 100,000 hits for $50 or whatever.

Not too often will such tactics work. You really need to find your niche, develop a product that will interest them, and get into the environments where these prospects will be active online.

Web site traffic is becoming increasingly more expensive to develop. Regardless, it is still critical for a small online business to know where traffic is coming from and understand what people are doing when they visit their web site. Web site traffic is essential to having a thriving online business for the long haul.

Web site traffic x conversion = results (i.e. money)

Web Site Traffic is the life blood that determines whether or not your site makes money or lays dormant collecting dust, ruined, or busted. Without traffic, you have a pretty site you can show off to your mates and fellow entrepreneurs but not one that will put money in your pocket.

What if you do have a good site, a great product, a solid business plan already in place? Where exactly do you go to build consistent traffic to your web site?


Web site traffic is partially generated by search engines and more web site traffic will be directed to and from blogs if the blog itself ranks highly. Blogs get much attention from Google and many other indexes hungry for new, user generated content.

Blogging has become a part of day-to-day life. People have taken to share their views and opinions and post their comments online. Blogs and RSS feeds go hand in hand. Since more people are into blogs, website owners are finding that this has become a valuable tool in getting website traffic. Regardless of the source, Web site traffic is a necessary condition for success in making money online.


Daniel Stouffer – Forums are an excellent medium to get increased web site traffic. It’s simple to execute traffic building from forum. You simply ask a few questions you need answered, answer a few questions you have the answers for, or make comments about topics you have knowledge about. This is a simple formula as long as you don’t “spam” your postings. Keep you marketing speak out of your posts and leverage your signature line for your short marketing pitch.

Find forum owners with a lot of members that are discussing many issues related to your product or service. This is a good bet and effective starting point. You can get a good, broad distribution of your name, product, and knowledge without having the members feel you are spamming.

Forums are really meant to be conversations about certain topics. Inserting advertising into a topic such as issues facing our low carbon economy just doesn’t make sense. Keep on topic and you’ll be fine.


Search engines are text based and dominated by content. The new computer algorithms are looking for repetition of keywords, relevant content, and combinations of statistical numbers for ranking purposes. There is no reason why writing for search engines should be incompatible with company objectives.

Search engines tend to look for particular Web page content construction when “spidering” and indexing Web sites. The absence of certain attributes, or the over-prevalence of keywords, can seriously impact your ability to achieve Web site listing and your subsequent ranking success. Keep your web site content on topic to your service offering and focused on the needs and wants of your target prospect.

If messaging is focused squarely on your prospect, your organic search rankings will benefit as a result.


Article marketing is a super and cost effective way to broadcast your message and knowledge around a certain particular. The articles typically contain a sample outline about a topic with a specific audience in mind. Case in point is this article itself. The general topic revolves around making money online through the effective use of traffic building tactics.

Often, the article reader will just skim the content in order to find something of interest – Making money online EQUALS lots of traffic PLUS many free sources of traffic like traffic exchanges PLUS effective marketing messages targeting to the needs of your prospects.

Article marketing is a strategy that involves writing articles that are optimized for certain keywords. Articles are often keyword driven with an emphasis towards the marketer’s area of knowledge or service offering. The keywords that you optimize your articles for should not have too many competing keywords, pages, and products thus enabling you to get quality position in the search engines.

Content is always the bait for visitors. The better and more useful the content, the more likely prospects will check out your resource box (hint, hint), and decide to jump over to your website. Content that does not help the reader, involve the reader, or help support your web offering is just going to be fluff and of little value.


Free web site traffic is initially labor intensive when it comes to traffic exchanges but the investment of your online marketing efforts will bring you longer term success online. Online business owners who seek increased web site traffic hope that their web site is a favorite in the internet community. Recent surveys have indicated that the internet population now exceeds one billion people and web site marketers who crave a significant piece of that lofty figure are always searching for more visitors.

Online customers look for more than a name and number when they need goods or services. Use traffic exchanges as a method to provide free Internet advertising to show prospects your business information and services. Build up your reputation and your trust level with the surfing members and you won’t have any trouble generating traffic to your site.

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