By Lambert Klein
When it comes to blogging, simply learning the basics isn’t enough. There are new developments each day and various ways of getting traffic to your blog are being discovered.
To stay on top, you have to be proactive and should be constantly on the look out for ways to improve your blog, your blogging skills as well as the content you put up.
There are quite a number of things that you should always watch out for so as not to let these parts of your blog go stale. Every blog, regardless of how new or old is it, could surely benefit from an overhaul every now and then.
So you should always take time to re-evaluate your blog’s current state as well as the people who come on and read your posts. Familiarizing yourself with these ever changing aspects are both beneficial to you and the profits you would gain from your blog. So, where does one begin when it comes to a much needed blog “tune up”? Here’s a short list:
1. Make sure you are well informed about the subject you chose.
It’s always a good idea to choose a topic because you are interested in it and also know a decent amount of knowledge regarding it.
Choosing a topic just because it’s the “hottest” right now won’t help if doesn’t know a stitch about it.
If you write about something that you are personally interested in, this would eventually manifest itself in your posts and the readers would see just how well informed you are and that would make them want to read more. So make sure that you always keep your information up to date and refreshing. Don’t post the same thing that others are posting, try to be unique and you’ll see that people would prefer your blog over the others.
2. Be consistent – Again, never stray from the subject you chose for your blog. If your blog is about shoes, then don’t start posting about origami unless you can somehow connect it with shoes.
This constant changing would confuse your readers and they would eventually lose interest. Basically, they came to your blog because they want to know about the latest in shoes not because they want to learn origami. Remember that you’ve exerted quite a bit of effort in getting readers, so don’t start losing them now.
3. Make regular posts – Make sure that your blog always has new and fresh content. The more updated you are with information and news regarding your chosen subject, the more people would come to your blog to read.
Another benefit that you can get from frequent posting is that this attracts the search engines to crawl your blog for the new posts and this would subsequently boost your blog’s search engine ranking. So keep your blog well updated with fresh content everyday.
Lastly, make your posts very easy to read. Big words are great for when you are trying to impress someone with an essay but for blogs, keep the words simple and easy to understand. You don’t want your reader to start scratching their heads trying to figure out what you might be trying to say. That would make them lose interest and lose you profits as well. So keep it light and simple.