By Michael A Jones
Most internet shopping cart software packages come with a host of features. Make sure you familiarize yourself with the potential of your shopping cart. This article examines how to use reports and bundle offers so you don’t run the risk of leaving money on the table with each customer who engages the shopping cart process.
First off, let’s see how internet shopping cart reports can save you money and make you money.
Here are three examples:
Filter Sales By Customer
If your shopping cart software allows you to filter the database according to client, you will be able to see where most of your sales are coming from.
You need to extract from the report the volume of sales for each client so you can target this group of customers with special discounts for bulk orders or something similiar.
Filter Sales By Date
Use this feature to see if there are specific times in the year when sales volume dramatically increases. You may have a general idea and know which month(s) are the peak sales months.
However, by using a Sales By Date feature you can pinpoint specific times in the year you may not be aware of where sales volume is higher than normal, especially if those times are spread over just one or two weeks. Increase advertising dollars and promotions accordingly at those times and bring in even more sales.
Filter Sales By Credit Card
Do you know which credit cards most of your customers are using? Probably Visa or Mastercard. What about other credit cards such as Discover, American Express, Diner’s Club, Delta? What are your merchant account charges for those other cards?
By checking on Sales By Credit Card you will see whether it is economically viable to continue offering those cards as an option relative to the number of sales you get. If it’s not, drop the uneconomical ones and save money.
Surely this underscores the importance of getting internet shopping cart software that provides a robust reporting feature.
Now we will turn our attention to another way you can increase sales and make more money from your internet shopping cart. It involves bundle offers.
An internet shopping cart setup can learn much from the bricks and mortar world. The Happy Meal by McDonalds is an example. Travel agents do it with their package deals. What are we talking about?
Bundle offers or the upsell – an amazingly simple way to increase sales value and revenue yet so under-developed in many internet shopping carts.
Once a customer has already committed themselves to buying you simply add on related items and increase the value.
If for example you are selling exercise equipment, exercise clothing, or body care products could be put together with the original purchase at a discount price to make a Bundle Offer.
Good internet shopping cart software packages should have this feature included with simple setup instructions. Once the client gets to the page that reviews the contents of the shopping cart, the Bundle Offer can appear. The client can then add the bonus items with just one mouse click.
Push Without Being Pushy
Carefully choose the wording when describing the Bundle Offer to avoid coming over too pushy which may turn clients off. Don’t just make a slashed price offer. Be sure to emphasise the benefits to the user as well.
For example, “Enjoy a refreshing, invigorating shower after your workout with our exercise equipment, with the all natural, herbal shower gel (brand name). For an additional $x you can have a pack of 5 sent with your order.”
When choosing an internet shopping cart, make sure you have this facility so you don’t leave money on the table.
The beauty of this is that bundle offers don’t really require much extra effort yet they can produce substantial sales over the months. The customer is already in the buy mode, having committed to the first purchase. The second purchase is much easier!