By Peter Nisbet
If you are seeking online success with your business, then SEO search engine optimization is essential. Without adequately optimizing your website for search engine spiders or algorithms, you have little chance of your site receiving visible listings on the search engine results pages. That spells death to most online businesses.
Free traffic is by far the best, and if you are unsure how to use pay per click advertising such as Google Adwords properly, it could cost you a lot of money to correct inadequacies in your SEO. Only 1% of those that start in internet marketing actually make any money: largely because they do not know how to promote their website. There are other reasons of course, and a website is not always necessary, but if you have one then you must learn how to optimize it to attain as high a listing position as possible.
SEO search engine optimization is about telling search engines exactly what each page of your website is saying, and that it is highly relevant to the keyword, or search term, for which you have optimized it. Having a great looking website with a lot of well writen content on each page is not sufficient to earn you a listing on Google, let alone a high one that will bring you free traffic. It is essential that manipulate the search engine algorithms to calculate a high degree of relevance of your page to the requirements of those using Google and other search engines to find information.
Algorithms are mathematical formulae with no eyes. They are blind to your fabulous graphics and fantastic web design skills. They read the source code of your site, including the text. The way you format your text gives weighting to certain pieces of text, and lets the algorithm know what your important keywords are.
The spiders that crawl your site should be led to where you want them to go to, and good website design, site navigation and internal linking structure is part of achieving that. It is also a component of your SEO. THere is alot more to SEO than just soem H heading tags and keyword meta tags – much more. The majority of people do not understand what SEO is or how to optimize their site, even if learning how to do so could immeasurably improve their chance of online success.
However, there is more to search engine optimization that simply reading about it. You have to see it in action, and fully understand what you are doing when optimizing your website. There are still professionals who believe that you must have 2% – 3% keyword density on your page. They have disagreed with me strongly yet I know that what they say is rubbish: contextual relevance is what search engines are seeking these days, not interminable repetitions of keywords that will achieve nothing but get your site lost in the supplementary results that nobody sees.
There have been a large number of changes in search engine optimization over the last few years, and SEO is no longer what it once was. However, what won’t change is the benefit to you of having a full understanding of the principles behind the actions you are taking when optimizing your website form search engines such as Google.
SEO search engine optimization wil make all the difference to the success of your site, and likely even that of your business. Don’t just read about it: see it in action and understand it.