Ezine vs Blog? Making the Right Choice For Your Solo Service Business

By Tracey Lawton I often read debates on forums about whether you should have just a blog or just an ezine, with questions like, “I currently publish an ezine and a blog, but I’m thinking of dropping the ezine and going with just the blog.” My answer… you need both! And here’s why:

Making your Web Page Sell

By Mario Carini With today’s technology, selling has taken a new meaning. The door-to-door salesman is a thing of the past. Though the method of selling a product or service may be different, the basic rules are still the same and need to be reflected on your web site. The Internet makes it possible to […]

Keep on top of your website maintenance

By Andrew Plimmer You’ve probably tried many times in the past to visit a website only to find that it is no longer there, filled with broken links or that the information contained is well out of date. Just like you’d put in the effort to keep your home or your business in good condition, […]

10 Tips to Keep Members Glued to Your Site

By Jeremy Gislason The more times your customers visit your site, the more time they will have invested in your relationship and the more they will come to trust and rely on you. By building up their loyalty in this way, there is more chance that they will buy from you, follow your advice and […]

The Importance of Website Conversion

By Scott Buresh Many companies make the mistake of spending money in areas where it’s not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It’s great to get more traffic, but that is just the first step. Now you need that traffic to do something.   Website Conversion Defined […]

Traffic Tactics For Your Blog

By Brett Schaefer Use the right software Selecting the right software for blogging can go a great way in making you stand out among the crowd. Custom blog software would be very useful, since users can customize it themselves. Blog hosting Always host your blog on your own domain. If you place your blog on […]

Building Credibility With Your Online Marketing Mini Sites!

What do you write on the main page of your website? I first started the page with a welcome message and a little bit about myself. I wanted to give the visitor a little bit of my personality. Since I can’t personally be on the page to welcome everyone, I always try to put a […]

Put Some SocialOomph Into Your Tweets

By Allen Taylor TweetLater, over the weekend, changed its name. They are now going by SocialOomph. You can read the official announcement on their blog. I’ve been using Tweetater – uhm, SocialOomph – now for over six months and I’ve got to say, it’s a great service. I like the fact that I can preschedule […]

When Augmented Reality Goes Social

By David Berkowitz Now that augmented reality has established itself as the technology buzzword of the year, what impact will it have on social media? Google Trends shows the growth curve for augmented reality, first appearing in the United States in November 2008, and then picking up more steam in March and June of this […]

Social Media Optimization- Four Rules for Success

By Julie Ann Ross Social media optimization is a way for organizations and individuals to generate publicity through social networking tools like Twitter and LinkedIn, online communities like Facebook, and automated tools like TwitterFeed and Ping.fm. The term “social media optimization” was originally coined by SEO consultant extraordinaire, Rohit Bhargava, the senior vice president of […]