Posts from John’s Random Thoughts Category

WTO Protests Seattle 1999So how much does the internet and all the numerous data bases know about you. Do they maybe know you even better than you know yourself? You do know that if you filled out proper personal info for that club/saving/special card from the grocery store/coffee shop/ect that everything you buy no matter how inconsequential it may be they are storing all that information in a data base somewhere until the day comes when they figure out a use for it.

Well in the US at the Safeway/Vons, Pepsi and Foursquare have found a use for that data now. Check this article http://mashable.com/2010/11/19/foursquare-pepsi-safeway/ the data is so personalized that coupons that are instantly available are tied to the types of badges you have earned in foursquare. No correct me if I am wrong here but this is begging to seem an awful lot like that move Minority Report where they have that one scene where Tom Cruses Character heads though the mall and the billboards scan his eyes and start presenting him with coupons and specials tailored to his persona purchase likes and dislikes.